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An exclusive partnership between SLS Las Vegas and Fred Segal® was announced today to bring sbe a global leader in luxury hospitality, development and real estate, and SANDOW® a leader in building multi-platform brands that meet at the intersection of luxury and design. Through the relationship, SLS Las Vegas will be home to seven Fred Segal-branded retail experiences located throughout the Philippe Starck-designed property, marking the first time a single brand partner has occupied all of the retail space in a hotel.

Utilizing 10,000 square feet of the SLS Las Vegas property, Fred Segal will offer a wide range of stylish merchandise across categories. The Fred Segal stores on property are set to open in conjunction with the SLS Las Vegas opening in 2014.

“This partnership marks a groundbreaking collaboration between two brands whose DNA is synonymous worldwide with Los Angeles’ distinctive style and culture,” said Sam Nazarian, sbe founder, chairman and CEO. “As we move closer to our 2014 opening, we’ve added yet another iconic LA brand to the mix, giving us a powerful position in the market though an already established and extremely loyal clientele.”

“Las Vegas is a luxury retail mecca at the crossroads of the world, and a key market for our expansion of the Fred Segal brand,” said Adam I. Sandow, chairman and CEO of SANDOW, which acquired the Fred Segal brand earlier this year. “We can’t think of a better partner than sbe with whom to create this unique retail experience in Vegas.”

Added Michele Caniato, president of SANDOW subsidiary Culture + Commerce, a global design consultancy who manages all licensing deals for Fred Segal, “We have a longstanding relationship with Sam and sbe, having brought him together with our clients Philippe Starck, Matthew Rolston, Kravitz Design and now Fred Segal. Sam values design and branding as a business tool to create better properties and experiences. He is truly an impresario who values and engages his partners.”

Once complete, the Fred Segal stores will be the only retail experiences located in the resort and will feature such merchandise including women’s and men’s apparel, swimsuits, jewelry, beauty, books, art, accessories, a highly-curated denim bar and Fred Segal-branded items. Fans and patrons familiar with Fred Segal can expect the SLS Las Vegas locations to carry many of the same brands available in the Los Angeles stores.

“In addition to the many shared attributes between SLS Hotels and Fred Segal, we will also be able to activate a powerful marketing channel that communicates with a highly sought after consumer base already loyal to brands,” said Rob Oseland, president of SLS Las Vegas.

The news of the partnership comes only months after SLS Las Vegas secured over $300 million in financing for the property’s redevelopment. The luxury resort will continue the celebrated collaboration between Nazarian, the aforementioned design icon, Philippe Starck, and James Beard award-winning chef José Andrés, which resulted in the internationally acclaimed SLS Hotels locations in Beverly Hills and South Beach.

Prior to the opening of SLS Las Vegas, sbe will redevelop and open SLS Hotel New York on 33rd and Park Avenue.

The property will be Starck’s first Las Vegas resort and his largest hospitality project to date. Once complete, SLS Las Vegas will feature an all-encompassing, mixed-use hotel and casino with more than 1,600 guest rooms and suites and a collection of sbe’s acclaimed restaurant and nightlife brands.

Gensler, a renowned global design, planning and strategic consulting firm, will serve as architect/design firm of record for SLS Las Vegas and the Fred Segal boutiques.

This entry was posted on Tuesday, November 20th, 2012 at 1:09 pm and is filed under Las Vegas News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.